Consultation on tourist guiding in Myanmar: towards a policy change

Stakeholders are calling for change in Myanmar’s Tourist Guiding industry to improve the quality and availability of guiding services.

Tourist guiding is fundamental to supporting the growth of the tourism industry in Myanmar. An increasing number of tourists visiting the country has resulted in a stronger demand for skilled guides in both existing and emerging destinations. Good tourist guides are an essential component of many tourism products that benefit low-income people, because they allow tour operators to reach local communities that they wouldn't otherwise be able to reach. Good tourist guides are also important in facilitating responsible and respectful engagement between low-income people and visitors.

 

How BIF is catalysing change

Through rigorous market analysis BIF identified that a lack of qualified tourist guides acts as a barrier to the development of destinations and also hinders tour operators successfully implementing inclusive tourism products. Having identified this, BIF conducted detailed research into tourist guiding in Myanmar and, with the support of the Ministry of Hotels and Tourism (MoHT), presented the findings and recommendations to key stakeholders in the tourism industry on the 15th August 2015.

Participants in the consultation included representatives from the MoHT, tourism industry associations such as the Union of Myanmar Travel Association (UMTA) and the Myanmar Tourist Guides Association (MTGA), private sector stakeholders and other development partners. The consultation process saw the group reach a consensus on the goals and intervention areas that need to be addressed as part of an industry-led reform process.

 

What next?

Inputs from the Minister, along with the decisions reached through the consultation process, fed into the drafting of a Policy Framework for the Myanmar Tourist Guide Sector. The Framework sets out the reform process, outcomes and resources required for change, and will be used as a road map to shape the future of tourist guiding in Myanmar. It is hoped that the framework will also be adopted as part of MoHT’s forthcoming Tourism Human Resource Development strategy.

 

Project Details

Country
Sectors
Partners
Low-income focus
Revenue model
Supporting private sector led tour guide training

Resources

How to Note - Learning by numbers: BIF insights on data collection in market systems programmes

Managing and measuring market systems programme interventions requires data from partner companies. This How to Note explores how and why.

BIF How to Note - Finding common ground: How companies and market system programmes engage effectivley?

Market systems programmes and companies need to identify common goals in order to be able to engage with each other. This How to Note explores how and why.

Regional Rice Export Market Research Report

This reports analyses potential markets for Malawi rice in Zambia, Zimbabwe and South Aftrica.

Bamboo Market Analysis and Strategy

The following report outlines BIF's market analysis and strategy for the bamboo market in Myanmar, February 2016.

Malawi off grid and phone charging survey

This report shows the survey results of household lighting technologies, habits and expenditure in Malawi.

Tourism Market Analysis and Strategy

The following report outlines BIF's market analysis and strategy for the tourism market in Myanmar, September 2016.

Our Partners