Pearson Boost

This service in South Africa aims to address the unemployment challenge for low-income youth, while making recruitment of high-quality candidates more efficient for potential employers.

Pearson Boost is a recruitment, job preparation and integration service in South Africa. Boost aims to address the unemployment challenge for low-income youth, while making recruitment of high-quality candidates more efficient for potential employers. Unemployed young people who participate will receive support and training at no cost to themselves. They will also have access to jobs that offer the chance to: 

  • build a job history résumé that potential employers can use to verify work experience
  • establish a network of contacts
  • gain work experience
  • increase their earnings

A commercial business model is being developed, and will be piloted to test the model and validate key operational and financial assumptions. Unemployed young people will be recruited to take part in the pilot alongside a number of employers who have shown interest in the service.

The initiative is targeted at young people between the ages of 18 and 34 who are below or close to the poverty line. This group remains vulnerable in the labour market with an unemployment rate of 37.1%, which is 10.6% higher than the national average. Pearson aims to take a successful model to other countries in Africa in due course.

The Boost venture is part of the Pearson Tomorrow’s Markets Incubator, which invests in and incubates internal ventures focused on new markets.

The BPF is supporting this project by providing a combination of technical assistance and a financial grant to the value of £225,210 over 20 months in order to contribute to the prototyping and piloting of a business case for this new service.


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