Wezesha aims to improve the livelihoods of low-income fishing families in Kenya by providing a cold chain comprising an uninterrupted series of refrigerated production, storage and distribution activities that preserve and extend the shelf life of their fish. The cold chain will be powered by Internet of Things (IoT) technology. The project will develop and pilot a ‘pay-as-you-go’ cold chain solution which uses Vakava’s innovative cold-chain technology and Huawei’s ability to support IoT at scale. Safaricom will provide the network through which customers can access the cold chain, and ADP will provide expertise in business model development.
The project will develop a commercial business model for the product, undertaking consumer research and market assessment activities. It will produce a feasibility study, including a strategy for the partners to fully launch the product, towards the end of 2020.
The project aims to reach 1,000 fishing families directly, generating a 20% increase in their income from both better quality of fish at point of sale and a reduction in waste. Successful implementation of this business model will reduce post-harvest losses, which are currently very substantial for fresh fish, improve fish handling and hygiene, and facilitate access to key markets.
The Business Partnerships Fund is supporting this project by providing a financial grant of £260,000 over eight months in order to contribute to the costs of designing a business model and setting up and piloting a completely new approach to the fish supply chain.