Unilever Bright Network, Ethiopia

Building a network of thousands of women entrepreneurs through assessing barriers to cost-effective rural product penetration and understanding community buying patterns.

The Bright Network inclusive distribution model started in Ethiopia in January 2017 and involves assessing barriers to cost-effective rural product penetration, whilst also understanding community buying patterns. To date, over 600 women are participating as micro-entrepreneurs in three communities, offering mixed baskets of household products. The project has recruited business coaches to train and support these women and monitor their sales performance. The project has already increased micro-entrepreneur net-earnings by an average of $25 per month.

The project will develop and test four social impact innovations to customise further the model for the Ethiopian market:

  1. diversifying the sales products through strategic partnerships
  2. optimising skills development
  3. using digital tools to improve route-to-market transparency
  4. using innovative approaches to drive behaviour change

These innovations will be designed to accelerate cost-efficient commercial scale-up, such that the model reaches break-even point by 2019. The project aims to reach over 2,000 women micro-entrepreneurs, generating jobs and improving income opportunities in excluded Ethiopian communities within the project timeline. At full scale, Unilever aims to build a network of 5,000 women entrepreneurs reaching millions of consumers.

The Business Partnership Fund is providing a grant and technical assistance of £269,130 over 18 months in order to develop and scale an inclusive distribution model for food, home-care and hygiene products to consumers in rural Ethiopia.

 

Project Details

Country
Sectors
Partners

Resources

Terms of Reference: Design Consultant

BIF Myanmar is looking for a Design Consultant to review and update some existing marketing materials in the tourism market.

Terms of Reference: Productivity, HR and Compliance Specialists

BIF Myanmar is recruiting Productivity, HR and Compliance Specialists to provide technical assistance to local factory service providers in the garments market.

Myanmar’s Tour Guide Industry: Opportunities for Tourism-Led Poverty Reduction

This report investigates and maps the current tour guide situation in Myanmar. Capacity issues, gaps, strengths, challenges and opportunities are identified and market change for the poor is discussed with examples of how tourism can produce direct, indirect and dynamic effects.

TERMS OF REFERENCE: KENYA TEA SWAPS MARKET LEAD

BIF is recruiting a Market Lead to join the Kenya Tea Swaps Project team. The project focus is on designing and piloting the use of swaps as a mechanism to purchase tea at the Mombasa auction. The market lead would be responsible for running campaigns to identify and communicate with key stakeholders in the tea industry to ensure that they are bought-in to the concept of tea swaps.

Terms of Reference: Garment Market Coordinator

BIF Myanmar is recruiting a Garment Market Coordinator to join the team improving working conditions and productivity in Myanmar's garment factories.

Terms of Reference: High-Value Agriculture Finance Lead

BIF is recruiting a HVA Finance Lead to work alongside the HVA Technical Lead and BIF Kenya team; responsible for providing technical expertise on financing for agricultural supply chains.

Our Partners