The Global Alliance for Improved Nutrition (GAIN) partners are co-developing a long-life (UHT), dairy-based drink for children and women in Zambia. The drink is based on local milk, including whey permeate as a substitute for some of the milk content, and will be fortified with key vitamins and minerals missing from the diet of many Zambians. This innovative solution is designed to be affordable, nutritious and desirable for low income consumers. It will be stable at ambient temperatures and will comply with the newly introduced Zambian Good Food logo.
The project will develop a commercial business model for the product, undertaking consumer research and market assessment activities. It will produce a feasibility study, including a strategy for the partners to fully launch the product towards the end of 2020.
The project will also build the capacity of the local Finta Farms to make the innovative product, creating jobs and other income-generating opportunities within the value chain. Ultimately, other dairies and value chain players will be able to leverage the new product recipe within Zambia and elsewhere.
The BPF is supporting this project by providing a combination of technical assistance and a financial grant to the value of £445,000 over eighteen months in order to contribute to technical and market research, capacity building, prototyping and development of a business case for the new product.